Crafting Stories That Drive Growth
15
TL;DR: 15 years of combining agency-level creative with founder-level strategic insight.
If there's one thing I've learned, it's that people don’t buy features—they buy stories. I specialize in helping startups transform complex ideas into compelling narratives through a blend of venture consulting and hands-on marketing execution.
Brand Messaging
Crafting unique brand identities and messaging frameworks, while ensuring alignment with the market’s needs and trends.
Fundraising Strategy
Investor targeting, story refinement, preparing for funding rounds, and connecting startups with key investors and advisors to help secure critical funding.
Product Development
Develop data-driven product roadmaps using insights from customer research and market trends to refine products and optimize their fit in the market.
Web Design, UX, & Video
Building visually stunning, user-friendly websites that deliver seamless experiences, including the production of short form video content to help tell engaging stories.
GTM Strategy & Execution
Market research, customer segmentation, channel strategy, pricing models, and sales enablement to ensure your product is positioned for success.
Pitch Decks & Materials
Designing visually appealing, persuasive pitch decks and one-pagers that clearly communicate the startup's vision, market opportunity, and growth potential in a concise, impactful way.
More than headlines and pretty pictures
Dear Founders,I've Been There
I understand the relentless challenge of raising capital while building your product, the sleepless nights spent figuring out how to make it all work, and the constant juggling of shareholders, clients, customers, and employees— all while striving to be a good father, husband, and friend.
All Nighters
Endless Decks
Term Sheets
Pivot
Burnout
Pivot Again
Exit
My Founder Story
Developed A B2B SaaS Platform
Turned a vision for sustainable commerce into a scalable platform used by enterprise retailers, powering 30,000+ users across 30 U.S. cities.
Raised $5M+ From Top-Tier VCs
Told a story that mattered—securing investment from world-class VCs and building an advisory board made up of C-level executives and board members from industry leaders like Uber, Lyft, Walmart, and Home Depot
Closed Fortune 10 Retailers
Made the impossible possible—building trust, navigating complexity, and landing partnerships with the largest retailers in the world.
Built An International Team
Handpicked and inspired a team of 20 to innovate, collaborate, and execute on a global stage.
Exit & Return To Creative
Skipti was acquired by OV Loop to drive the next generation of circular commerce. Now, I’m back at Personify, combining hands-on creativity with venture expertise to help brands grow and thrive.
